Getting to know the millennial marketing specialist shaking up one of Chicago’s most prized industries.

Rachel D’Eletto, a 28-year old marketing specialist has been building a very reputable career specializing in hospitality for a decade.

What is the most important lesson you’ve learned over your career?
“Don’t get lost in the sauce, you can’t let outside influences creep in or it’s a sure way to lose momentum. I’ve noticed that everyone has strong opinions regarding marketing and it’s finding that balance of hearing them out but making room for your expert advice at the table.“

Who do you talk to when you feel stuck?
“My husband Matt (D’Eletto), he is my voice of reason and my biggest supporter. I am blessed to have a big support system, between my parents, brother (Orin Horowitz), in-laws, and friends. I lean on Matt’s sister, Cristina (D’Eletto) when I need sisterly tough love or a push in the right direction. She has a way of getting through to me, I am very stubborn.”

Where did you grow up?
“I grew up in Chicago, the South Loop. People are always shocked when I don’t say a Chicago suburb, I’m truly a city girl.”

How has your life been different than what you’d imagined?
“I thought I would have continued my professional dancing career until I physically couldn’t anymore. I went through periods of being so career focused that I thought marriage might not be something I had time for. I did end up being a crazy dog mom which little me would be so proud.”

Do you believe in soulmates?
“Yes, yes, yes. I didn’t always but when I met my husband all doubts and secret distaste for romance melted away. We truly fit like puzzle pieces, I’ve never felt more myself than when I am with him.”

What is your personal favorite social media platform?
“I love all of them because they each offer a different experience. I lose at least an hour a day on Tiktok every time I open the app. It has become incredibly age inclusive, there’s something for everyone. It is a great way to quickly capture viewers attention and interaction.”

What makes a great boss?
“Genuinely appreciating your teams talents and skill set. Empowering your team to excel in their department. If people in your team are doing well it means you are doing well.”

What charity have you most recently supported in Chicago?
“Paws and Anti Cruelty Society, besides just donating I try to go visit some of the babies when I get a chance. I can’t help but sneak hugs and kisses.”