The Rise of Monica Alanis: How She Made It in the Beauty and Skincare Industry


  • The first step to success is having excellent product knowledge. This means being able to answer any question a client may have about a product, whether it’s about ingredients, how to use it, or what results they can expect.
  • Keep up with the latest trends and developments in the industry so you can always be one step ahead of your competition. This includes following beauty bloggers and influencers, reading magazines, and attending trade shows and conferences.
  • It’s important to offer a variety of services so you can cater to different types of clients.

Hailing from Mexico, Monica Alanis (currently living in Texas) has quickly become one of the rising stars in the beauty and skincare industry. An accomplished entrepreneur who’s also an avid skincare junkie, she’s an expert at making people feel beautiful through her eyelash and skin care products.

Monica Alanis is the founder of Monica Alanis Beauty. After years of experience in entrepreneurship and facing numerous ups and downs, she knows what it takes to build a successful business in the beauty and skincare industry. 

Monica says “No matter what you do in the beauty and skincare industry, always be authentic. People can see through fake facades, so it’s important to stay true to yourself. Additionally, always be passionate about what you’re doing. If you love what you do, it will show in your work”.

The beauty industry is growing every year as more and more people are interested in looking good and taking care of their skin. This has led to more businesses popping up to meet this demand. That is rapidly increasing the competition in the beauty industry.

Your brand identity is how your customers perceive you. It’s what makes you unique and differentiates you from your competitors. It’s important to create a strong brand identity that is consistent across all platforms, from your website to your social media channels.Monica Alanis 

You only have one body, so it’s important to take care of it – both inside and out. Feeling good about yourself can boost your confidence and help you be more successful in all areas of your life.

Helping women to enhance beauty was always a life purpose for Monica but running a company was not an easy task for her. Started with eyelashes and with time forward she added makeup and skincare products to cover as many beauty needs of women as possible. 

Monica‘s story was not an overnight success. She started her company from the ground up with her savings and confronted numerous errors and difficulties. But her commitment kept her going and resulted in Monica Alanis Beauty, a thriving company now. 

Monica mentioned “As an entrepreneur, it’s important to believe in yourself and your abilities. After all, if you don’t believe in your product or service, why would anyone else? Believing in yourself is also important because it allows you to stay motivated and focused when things get tough”.

It can be easy to give up on your dreams after experiencing multiple failures, but that’s not what successful entrepreneurs do. They know that each failure is a learning opportunity that brings them one step closer to achieving their goals. So, if you’re serious about becoming successful in the beauty and skincare industry, don’t give up after your first few tries. Keep working hard and learn from your mistakes. You’ll get there eventually!


Monica Alanis is an inspiration to people who are thinking of pursuing their entrepreneurship careers. Whether it’s the beauty industry or any services that you are passionate about, keep learning and never give up. All dreams can be achieved once an individual starts even if it’s a small step or one product.