From signing Netflix and The Jennifer Hudson Show to dropping tracks with Future and SZA, Bigga$tate is making PR personal, profitable, and powerful. We sat down with the artist-entrepreneur to talk about building a viral brand, redefining celebrity influence, and how family ties are fueling his next big move.
Disrupt Insider: You’ve had a huge year—Netflix, WWE, Future, SZA, and now this new single “Safari.” What’s the bigger mission behind Bigga$tate PR?
Bigga$tate: The mission is simple—disruption through authenticity. Bigga$tate PR isn’t just about placing headlines or securing brand deals. We help creatives, companies, and public figures take ownership of their narrative. That means strategy, story, and cultural impact—on their terms. I’m not just building a PR firm; I’m creating a platform for influence that’s real, sustainable, and global.
Disrupt Insider: Your client roster is stacked: Netflix, Zeus Network, No Jumper, Jennifer Hudson Show, Kenny Brooks. How do you balance entertainment with credibility?
Bigga$tate: I only align with brands and people who want to make real waves. Whether it’s Kenny Brooks—the viral “funny salesman” with 3M+ followers—or Mario Cannon from Empire—we’re telling stories that resonate. And the corporate giants? They respect our strategy because it works. We’ve done campaigns that touch millions. It’s not noise—it’s momentum.
Disrupt Insider: Let’s talk music. You’re not just managing talent—you’re making records. What’s the creative vision behind your music collaborations?
Bigga$tate: I started as a creative before I was an exec. So making music with people like Future, Bobby Shmurda, O.T. Genasis, and SZA is an extension of my brand. It’s not about clout—it’s about connection. These are songs that speak to where I’ve been and where I’m going. “Safari,” dropping August 20 with Ink Dawg, is a celebration of that.
Disrupt Insider: “Safari” already has major sponsors—WWE, Colgate, King Palm. How did those partnerships come together?
Bigga$tate: Honestly? They came to us. Our reputation for creating high-engagement campaigns made it easy. These brands saw the numbers, the press coverage, and the vibe—and wanted in. Our model is unique because we don’t just release music; we build full ecosystems around it. “Safari” is more than a song—it’s a cross-platform campaign.
Disrupt Insider: You recently announced you’re cousins with comedian Reggie Baybee, and now you’re creating content together. Was that always part of the plan?
Bigga$tate: Not at all—it was one of those full-circle moments. Reggie and I both came up in Chicago, both hustling in different lanes, and now we’re fusing our platforms. It’s real family energy. We’re building something for the culture, not just for clicks. Think comedy meets strategy meets legacy.
Disrupt Insider: Your publicist Domenick Nati is a media force himself. What’s it like working with someone who’s worked with icons like Shaq, Whoopi Goldberg, and Steve Harvey?
Bigga$tate: It’s a power combo. Domenick brings media reach that’s unmatched. He’s not just a publicist—he’s a connector. Since we teamed up, Bigga$tate PR has scaled faster and further. It’s not just about headlines—it’s about building a reputation that lasts. That’s what he brings to the table.
Disrupt Insider: Your agency also just became Pro Vetted on Fiverr. Why expand there?
Bigga$tate: Access. We want creators, startups, and small brands to get world-class PR without the gatekeeping. Getting Pro Vetted in one month? That shows the demand. Our work speaks for itself, and now it’s accessible to more people globally.
Disrupt Insider: Beyond business, you’re mentoring emerging talent with Springboard Memphis. Why’s that important to you?
Bigga$tate: Because disruption should uplift. I’ve had mentors who changed my life, and now it’s my turn. Whether it’s advising on strategy or just being a sounding board, I want to show the next generation that they don’t have to play by old rules. They can write their own.
Disrupt Insider: What’s next for you and Bigga$tate PR?
Bigga$tate: Expansion. More brand deals, more talent, more music, more ownership. “Safari” is just the beginning. We’re building something that outlasts the trends. And we’re bringing the right people with us.
Want to work with Bigga$tate PR or join the movement?
📧 Contact: Domenick Nati – DNati@NatiCelebs.com
🌐 www.NatiCelebs.com
Follow: @biggastate
Stream: SoundCloud, YouTube
