Preska Thomas understands something most people haven’t fully grasped: your data is not just information—it’s digital equity. It’s time for the people behind the clicks to become the owners of the system they sustain.
Rather than accept the status quo of silent data harvesting, Thomas is rewriting the script. Her company, DebitMyData, isn’t about shielding data behind tighter firewalls—it’s about illuminating its path. It’s not hiding data. It’s giving it a voice. A purpose. A price.
While the digital economy runs on the constant stream of personal interactions—every location pinging, purchase, scroll, and search—consumers have been relegated to the sidelines. They are the invisible fuel for trillion-dollar empires. What Thomas proposes is a reversal: a system where the digital labor of individuals is recognized, tracked, and compensated.
DebitMyData is not a chrome-plated privacy tool; it’s a living framework for data ownership. Users aren’t asked to surrender less. They’re invited to claim more—control, clarity, and compensation. It’s a platform designed for real-world utility: plug-and-play architecture that fits within the everyday actions of any smartphone user.
No more buried terms of service. No more blind consent. With DebitMyData, users set their own terms. They know who’s accessing their data, why, and for how much. And when do those interactions happen? The rewards flow straight to them.
Preska isn’t positioning herself as the anti-tech disruptor. She’s stepping forward as a designer of systems that feel inevitable once you’ve seen them. DebitMyData doesn’t just advocate for change—it engineers it.
Digital Infrastructure Meets Human-Centered Innovation
Unlike many founders in the data rights space who stop at advocacy, Thomas thinks like a systems engineer. DebitMyData isn’t designed to be a temporary patch on a broken system—it’s designed as the foundation of a new one. Her approach isn’t app-first; it’s architecture-first.
What she’s proposing could touch everything: advertising, healthcare, retail, banking, education. Anywhere data is collected, DebitMyData can offer a new contract—literally and legally—between the data owner and the data buyer.
And it all happens seamlessly. The platform plugs into existing user behaviors and interfaces, letting individuals opt in, track usage, set rates, and get paid. Not in points. In money.
A New Form of Digital Income
Thomas is acutely aware that many people won’t fight for privacy. But they will fight for compensation. So she designed DebitMyData to function as an income layer for a global digital workforce that doesn’t even realize it’s working.
“Every Google search, every scroll, every online quiz you take—you’re building someone’s business. Why aren’t you building your own?”
That single question is already reverberating in early pilot programs. In developing economies, DebitMyData is being explored as a basic income supplement for families who have smartphones but no formal jobs. In the U.S., it’s being tested by creators and micro-influencers tired of the old advertising models.
The Entrepreneur Redefining Equity in the Internet Age
What makes Preska different isn’t just her technical insight. It’s her refusal to accept the internet as it is. She believes in redesigning it at the protocol level—not just with ethics, but with equity.
Her leadership model is reflective of her product. Transparent. Empowering. Transformational.
She invests in her team, pays well above average, and encourages radical clarity over conventional hierarchy. Because in her eyes, if you’re building tools to redistribute power, you better start at home.
What Comes Next
The next phase for DebitMyData is scaling its infrastructure into partnerships with governments, social platforms, and consumer brands. But Preska is moving carefully. Not fast and break things. Fast and fix them.
She isn’t trying to fight Big Tech. She’s trying to outgrow it.
“When you build for people instead of users, you stop optimizing for time spent and start optimizing for value returned. That’s when real change happens.”
Preska Thomas isn’t just launching a company. She’s architecting a future. One where your data builds your wealth. Your clicks fuel your community. And your digital identity becomes your most valuable asset—because finally, it belongs to you.
